Social Media Marketing and advertising, Management And Advertising
11 Oct 2018 02:53
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When customers feel of a accurate luxury brand, they are probably to feel of a whole set of visual icons, rather than one particular single logo. These can consist of monograms, brand symbols, logos, colours, patterns, images and even ideas. A good example of this is Bottega Veneta , whose leather goods show no visible symbols or logo, but are instead recognised by the weaved leather pattern of their merchandise. Then there is Chanel Believe of please click the following internet site brand and you'll think of black and white, the number 5, the camellias, pearls, or a small black dress. Luxury brands must actively select their symbols and iconify them by way of continuous repetition.
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